To say it attracted criticism across the globe would be somewhat of an understatement: damning commentary was published in Europe (see Guardian article), the United States (see Salon article) and in Australia (see The Punch article, with titillating teaser If gyrating, giggling girls pouting amid suggestive splashes of pinkness and wetness doesn’t turn boys onto science, what will?).
Yesterday I happened upon a new website called sciencegrrl, created by,
‘a network of (mainly) female scientists who are passionate about passing on their love of science, technology, engineering and mathematics (STEM) to the next generation’.
The sciencegrrl team seemed to be pretty peeved about not only that clip referred to above, but the way women in science are portrayed in general. They plan to to something about it. Currently in production is a ScienceGrrl Calendar 2013; proceeds from its sale will be invested in projects that enable girls and young women to engage with STEM role models, to encourage their aspirations and open their eyes to the range of potential futures available to them within STEM.
‘The calendar will feature 13 stunning images of female scientists from a diverse range of backgrounds, showcasing a variety of science-related careers. Three engineers on a London rooftop overlook a striking cityscape, showing the structural impact of STEM all around us. A medical physicist explains her work to a busy group of colleagues and a patient in University of Manchester’s PETCT scanner. In Bristol, an epidemiologist is surrounded by a blur of pedestrians as she examines data for a link between cannabis-smoking and mental health. And there are many more…’
Launched on 18 October 2012, the calendar is available for pre-order now: https://sciencegrrl.wufoo.eu/forms/sciencegrrl-online-shop/.
I’m looking forward to seeing the calendar and watching how this idea develops further.
[image thanks to centralasian on flickr]