I’ve had a brilliant but hectic day at the Australian Health and Medical Research Congress.
With a brain overflowing with half-written articles and ideas for future blog posts, today I’m going to chicken out by highlighting an article I wrote earlier in the year with Kristin Alford, Social Media for Marketing Science.
Here’s a taste:
With its emphasis on knowledge sharing, community building, as well as engagement and empowerment of consumers, social media tools and applications offer significant opportunities in marketing. By carefully considering their audiences, scientists and science institutions can benefit from using social media to market their activities. This review presents theory and current examples of integrating social media into the practice of strategic marketing, and suggests how science organisations can leverage this for better engagement.
The full article can be downloaded here.