Day 259. Learning more

In April 2013 on April 28, 2013 at 8:45 pm


No matter how experienced you are in your field of choice, there’s always room to learn more.

This weekend I’ve been touching up on my approach to communication and use of social media.

A Guardian newspaper interview with author, blogger and professor of journalism Deborah Blum highlights the following important aspects of communicating science:

  • A well-written article which features science as a key element has the power to suck in even those readers who don’t see themselves as science lovers;
  • The opening line of your story is critical! You must entice your audience to want to know more;
  • Make sure you get the absolute most of out interview opportunities;
  • Leaving excess detail and irrelevant material out of stories is what makes them really sing;
  • Science is not just about outcomes – it’s more about a process and an approach to solving problems. Reflect this in your stories.

A PLOS Biology article An introduction to social media for scientists by Holly Bik and Miriam Goldstein reminds readers of the amazing tools that social media can add to a scientist’s kit. The piece offers:

  • A wrap of online tools and resources available to scientists;
  • Advice for new users;
  • Why you should venture into using social media in the first place;
  • Defining goals and an approach to using online tools;
  • Supporting scientists to use social media wisely and better.

Both articles offer advise which is applicable beyond the world of science – have a read if you’re interested in communication, and using social media to interact with the world.

[image thanks to joelk75 on flickr]


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