Despite its association with sterile laboratory environments, science does not happen in a vacuum.
Science takes place in societies of people. People have varying expectations about what is reasonable.
For science to be considered acceptable to communities, it must be conducted in an ethical manner, and with due consideration given to logic, objectivity and accurate information.
Man, this stuff is hard to explain.
Could I just point you in the direction of the latest TechNyou animation instead?
Good, thanks. Here it is: This Thing Called Science Part 5: Do the Right Thing (produced by Bridge8).