A case study

In March 2014 on March 5, 2014 at 4:36 pm


Sarah: Recently I used this blog as a case study for a presentation at the 2014 conference of the Australian Science Communicators.

Here is the summary:

Although science blogs are popular amongst scientists and non-scientists, their value for professional career development remains a source of conjecture. Here I present a case study of a year-long science blogging project entitled ScienceforLife.365. Each day for 365 days between Australia’s National Science Week in 2012 and 2013, I published a post and accompanying image to a wordpress site ( and a Facebook community ( and shared through my personal twitter and Facebook accounts. Across the year, the blog had approximately 20,000 views across both platforms, with interest varying considerably between platforms and according to the subject of each post.

Positive outcomes from the ScienceforLife.365 blogging project include:

    • Developing a daily habit and discipline to write;
    • Refining writing style and ‘finding a voice’;
    • Seeing and working with nuances in audience preferences;
    • Using social media to attract readership and market professional capabilities;
    • Connecting with online writing and science communities;
    • Demonstrating passion for subject matter and providing a portfolio for attracting paid work.

In summary, this case study shows that blogging can offer many benefits to the developing science writer.

You can check out my slides  too:

  1. Love the embedding of your slides in here. Nice idea!

  2. […] that talk of time hasn’t left me. In fact, that Sarah blogged about time and then revisited her blogging every day for AN ENTIRE YEAR (a feat that I think is super-human by the way) reminded me of so many discussions I’ve had with […]

  3. […] The first year was crazy and wonderful, and ended with my post The Finishing Line, and a BrainBreak morning tea. You can review my thoughts on the professional benefits the initial year of this blog brought to me here.  […]

  4. […] was a most excellent experience in more ways than […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: