sarahkeenihan

Hot tip: be a person not a robot

In May 2015 on May 20, 2015 at 11:27 am

robot image

Sarah: It feels like everyone is on social media now.

My sister, my dad and even my twelve year old cousin send out “selfies” and tweets onto the world wide web every single day. In Australia alone there are now more than 2.5 million tweeters, 4 million people using Instagram and nearly 14 million Facebook users (see here for more stats).

To use twitter and other social media platforms to rise above the vast online crowd and present a strong professional presence you need planning, practise, a little bit of canny and a few hot tips.

In Adelaide on Friday May 29 2015, I’ll be sharing my experiences of social media and professional development through a session on Social Brand Building, part of Digital Boot Camp – a joint production between SA Writers Centre and The Walkley Foundation.

To get everyone in the mood, I’ve compiled a few early pointers.

Here are five things you can do right now to help you develop a trusted voice on social media.

  1. Make your twitter bio meaningful

When you’re using twitter as a professional tool, your bio is the perfect opportunity to explain who you are, what you do and why people should follow you. Here’s mine (see @sciencesarah):

Freelance science writer | GradDipSciComm PhD BMedSci | I’ve got science in my life .

  1. Choose a suitable avatar

Your photo is important. Make it headshot, let people see your face and try to appear friendly. People want to know you!

  1. Be a person not a robot

Yes, platforms like Hootsuite and Tweetdeck allow you to schedule tweets and collect statistics. But don’t become a slave to the numbers. Successful tweeting often means interacting in real time through real conversations.

  1. Different platforms demand different content

A few extra clicks will allow me to post the same image and words across my Instagram, Twitter and Facebook accounts. And yet I rarely choose to do so. Each of my accounts has a different audience and so for it to be successful I should craft different content for each platform.

  1. Don’t abuse the DM

Mutual followers/followees on twitter can DM (direct message) each other. It’s a privilege abused by many Twitter users – in my opinion, it’s overstepping the mark when you follow a fellow writer, only to have them turn around and DM you an invitation to ‘please buy their book’.

Hope to see you on May 29-30 at the SA Writers Centre for Social Media Boot Camp! See here for more information, and to book.

This post was first published by SA Writers Centre on May 19 2015. 

[Image credit: This pin-up is featured in the comic book, Unleashed #4, produced by Chalkline Studios. Shyloh is created and owned by Ed Dansart. Check out his work at www.flickr.com/edbot5000.]

Advertisements
  1. I confess my personal account gets much more use than my professional account. My pet peeve is DM abuse by account holders who want something. All the best with the meeting.

  2. Thanks Gary! The old direct selling DM is so frustrating, isn’t it.
    Cheers for now
    Sarah

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: